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5 limiting beliefs that prevent your development in e-commerce

06 / 05 / 2024 5 limiting beliefs that prevent your development in e-commerce Many e-commerce managers works with sets of beliefs how digital marketing should be performed. These beliefs often dictate their strategic moves, sometimes to their detriment. Outdated or not true beliefs not only holds back progress, but can also lead to missed opportunities and wasted resources. Author: Marek Molicki | Account Director Today I will focus on breaking 5 […]

AI (R)Evolution in Ecommerce: Predictions and Trends for 2024 clone

30 / 11 / 2023 AI (R)Evolution in Ecommerce: Predictions and Trends for 2024 clone As the season for year-end summaries and forecasts for 2024 in the ecommerce industry approaches, I am more than certain that one trend will dominate both summaries and predictions, and nobody will be surprised if I write that it’s about AI, which will be discussed extensively. Author: Marek Molicki | Account Director Let’s start with the fact that the hottest topic […]

How Boots UK increases retail sales despite its physical stores closure

27 / 10 / 2023 How Boots UK increases retail sales despite its physical stores closure Boots' strategic response to the online sales surge exemplifies adaptability in the retail industry.

Creating Data-Driven Content to Keep Brands Competitive with Synthrone

23 / 09 / 2023 Creating Data-Driven Content to Keep Brands Competitive with Synthrone Brands needn’t look far these days to find companies that can provide them with analytics about how much they are selling and who they are selling it to. In fact, many brands find themselves in the position of having too much data rather than not enough, and struggle to manage that data and create content that can compete with category […]

Retail Media Trends 2023

07 / 08 / 2023 Retail Media Trends 2023 Over the past year, retail media has seen unprecedented expansion. Marketers are outdoing each other in determining the upcoming trends in retail marketing. What should we prepare for in the upcoming months?

Tracking E-Commerce Trends

17 / 03 / 2022 Tracking E-Commerce Trends In the rapidly changing world of e-commerce, understanding how to meet current consumer needs while also monitoring and predicting future trends is critical. “E-commerce is constantly transforming, and its role in consumers’ lives and brands’ strategies is evolving,” said Piotr Tomczuk, industry expert and E-Commerce Strategy Director at Pathfinder 23, a global end-to-end e-commerce agency under the Brand New Galaxy umbrella. […]

Trends in E-Commerce Design

03 / 03 / 2022 Trends in E-Commerce Design As online shopping becomes more and more prevalent, e-commerce design plays an increasingly important role in how customers perceive and interact with digital marketplaces. Many shoppers may never think about the design of the sites on which they shop, which is a good thing: it means those sites are thoughtfully constructed for easy browsing and purchasing. It’s usually when e-commerce […]

How BNG Prioritized Employee Wellbeing During the COVID-19 Pandemic

17 / 02 / 2022 How BNG Prioritized Employee Wellbeing During the COVID-19 Pandemic When the COVID-19 pandemic necessitated that people work from home, Brand New Galaxy launched a unique program to help their employees adapt and succeed in a brand new work model. Dubbed the “New Normality Program,” this initiative focused specifically on employee wellbeing and communication to help alleviate anxiety and prevent burnout during these unprecedented times. Brand New Galaxy is a rapidly growing […]

Reimagining E-Commerce Product Video

03 / 02 / 2022 Reimagining E-Commerce Product Video One of the earliest and biggest gripes about online shopping was that it was impossible to really get a feel for a product without being able to touch it. A shopper wants to hold the kitchen knife in their hand and see the clothing on their body before committing to buying. But as the unparalleled convenience of shopping online becomes clearer […]

My E-Commerce Career: Pathfinder 23 E-Commerce Strategy Director Piotr Tomczuk

27 / 01 / 2022 My E-Commerce Career: Pathfinder 23 E-Commerce Strategy Director Piotr Tomczuk Careers in e-commerce are as dynamic and varied as the fast-changing industry itself. Below, in his own words, Pathfinder 23 E-Commerce Strategy Director Piotr Tomczuk shares his path to e-commerce success, as well as his expert advice to those considering a similar—and similarly exciting—career path. To be honest, I didn’t plan a career in e-commerce. When I started studying finance […]

20 / 01 / 2022 Brand New Galaxy’s Global E-Commerce Acceleration Team Leads the Way to Streamlined Services Building a global brand across multiple markets and online retailers is an art form, particularly when it comes to e-commerce, which requires expertise in data analytics, strategy, copywriting, e-retail SEO, design, asset creation, syndication, and e-retail media. Mastering this art form can be overwhelming for brands, which have historically had to partner with multiple specialized agencies to address these […]

Success in E-Business: Rethinking the Client-Agency Relationship

13 / 01 / 2022 Success in E-Business: Rethinking the Client-Agency Relationship For many fast-moving consumer goods (FMCG) companies that focus primarily on brick-and-mortar retail, e-business remains largely uncharted territory. Both e-business clients and e-commerce agencies are unsure how to effectively structure the client-agency relationship. As an e-business consultant with Brand New Galaxy, Lucie Dessarts specializes in helping BNG’s partner agencies improve the way they work with their […]

Navigating Global E-Commerce

13 / 01 / 2022 Navigating Global E-Commerce For global brands, navigating the differences between North American and European markets is an ever-evolving challenge, particularly when it comes to e-commerce. When Frank Carvalho joined Brand New Galaxy (BNG) as managing director of BNG Amsterdam in December 2020, he brought with him decades of experience in brand marketing and advertising communications across North American, European, and Asia Pacific markets. […]

Pathfinder 23 Joins the Amazon Advertising Partner Network: What Does That Mean for Clients?

13 / 01 / 2022 Pathfinder 23 Joins the Amazon Advertising Partner Network: What Does That Mean for Clients? In 2021, Pathfinder 23 became an official member of the Amazon Advertising Partner Network, solidifying its status as Amazon experts and expanding the ranks of official Amazon partners under the Brand New Galaxy umbrella. “It’s great to have this confirmation of our expertise on Amazon, because we’ve been working on Amazon since our organization began, and we have people […]

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