Sebastian Umiński appointed BNG Global Marketing Director

Sebastian is an experienced multi-channel marketer and results-driven leader of international teams with a high level of business creativity focused on transformational leadership. He joined BNG in 2021 as P&G Client Partner and Head of E-Merchandising at Pathfinder23. His 17-year career in digital marketing was divided between agencies and client organizations, resulting in a strong track record in supporting big international companies in their business transformation.

Umiński spent over ten years in digital & advertising agencies as Business Director in charge of business development and innovations, including McCann Erickson, Saatchi & Saatchi Interactive Solutions, and Ogilvy. As a marketer on the client’s side, he managed multi-million dollar budgets, built and led highly effective international teams and operated in complex matrix organizations, centralizing communication, e-commerce and media, developing regional toolkits and central agency models. He was Brand Manager at Novartis, built regional organization at 3M as CEEMEA Demand Generation Manager and EMEA Media Manager, ran marketing and business development at HomeDoctor startup as Chief Growth Officer.

He stays active in digital marketing as an educator, public speaker, lecturer, and columnist. SWPS University made him a Director of the very first Social Media Marketing studies in 2014. He stays a jury member of advertising contests incl. IAB Mixx Awards, Innovation A.D,. and organizational committees of IAB and SAR events. He is a columnist at Marketer+ and E-Commerce in Practice magazines.