Leadership team

Mathematician and Computer Scientist by education. Serial entrepreneur, Business Leader, Digital native by nature. Spent his entire carrier digitalizing different industries and solving business challenges with technology.
Former Managing Director and CEO of Saatchi & Saatchi IS - the largest and the most influential agency in CE, with over 450 employees. Used to manage Digital and E-commerce business across entire S&S network, with dedicated teams across Moscow, Budapest, Geneva, Singapore, Dubai, London, New York offices. Expanded the global cooperation within Publicis Groupe and launched Publicis Commerce – new discipline in the Group.
Piotr Morkowski bought out in 2019 a fund investing in Brand New Galaxy and became a leading investor, Chairman of BNG’s Supervisory Board, and eventually its CEO in 2022.
He is an experienced investor and manager in Mar-tech, E-commerce and Med-tech industry.

Julia has a broad educational background from Applied Linguistics, Finance
and Banking, to, most recently – postgraduate in Art Therapy. She gained her professional experience in various industries and fields, like interpreting and translation, higher education (incl. being a college teacher of Old English), sales and marketing (paper-making industry), before landing in advertising business back in 2008.

In 2008-2017, she went through a variety of agency-client servicing roles with Saatchi & Saatchi (Publicis Groupe), managing international business relations for a broad portfolio of top-tier global advertising accounts, designing, and implementing business model transformation and optimization processes. She worked with cross-functional client-agency teams from multiple geographies including NA, MEA, APAC, and LATAM, both emerging and developed markets, for clients like P&G, 3M, Duracell, and many other.

With BNG since day one, 2017-2020 as Managing Director Pathfinder 23, 2020-
2021 CEO Pathfinder 23 & Synthrone. Moved to BNG Group Operations as of 2021, initially as COO E-commerce and as of 2023 – as COO on the consolidated group level.

Julia is an operational and business leader with a solid understanding of the pulse of the organization. She is a strong believer in people being (at) the heart and foundation of every organisation. She is fascinated with people, cultural differences, and cross-cultural communications. In her private life, she is a fan of winter swimming, indoor climbing, mountain biking and hiking, drawing, writing, dollmaking, dogs and British cats.

From the very beginning of his career, Kacper focused on digital channels. He started as a one-man army in a digital start-up that was later acquired by a network agency, at which point he became responsible for setting up global E-commerce structures and building digital & E-commerce business operations on a regional and local level.

Kacper has been managing teams in advertising agencies with a digital approach at heart for fifteen years. He was responsible for digitizing one of Geneva's and Moscow's biggest global advertising network agencies between 2013 and 2017 and managed one of the agency's biggest international accounts in healthcare as a global digital lead.

In 2019, Kacper took charge of Brand New Galaxy, one of the fastest-growing holding companies in marketing and technology, and was successfully managing BNG for 4 years. Brand New Galaxy started in 2017 with a handful of people, and since 2020 it is 500+ talent strong. Since 2019, it has gained new entities, increasing its marketing and technology competencies, expanding further into new geographies, and strengthening its physical presence. Kacper’s role since 2023 is to scale the Brand New Galaxy among Stagwell agencies and clients in the US.

As one of his colleagues says, Kacper is a “mission-impossible guy” – he is comfortable in complex and challenging contexts of business, competencies, and operations.

Wiktoria boasts 20 years of managerial, HR, and business experience, having served as Chief Talent Officer, HR Director, Client Service Director, Operations Director, and Marketing Manager. She is a truly professional partner for various HR challenges.

Since 2017 as CEO of Man on the Moon, and CTO of BNG, she has been co-creating BNG Group from scratch, focusing on keeping the balance between interests of people and the business.

She previously served as the HR Director of the advertising agency Saatchi & Saatchi IS.

She has created and implemented HR solutions concerning recruitment, selection, adaptation, evaluation, training, and internal communication processes. Additionally, she has realized various projects, including numerous recruitment processes, on an unprecedented scale on the Polish market (200 hires in a year) and developed pioneer teams of specialists.

Acting as Chief Talent Officer in Publicis Communications, she was in charge of implementing standards, processes, and HR tools developed by the Group on the Polish market. She liaised with HR Departments and members of the boards of all the Agencies belonging to the Group.
She contributed to creating a workplace where 76% of employees claim they feel proud to work for, and 79% would recommend it as a good place to work.

She earned degrees from two universities: Poznań University of Economics and WSB Universities in Poznań.

Witold is a finance and investment executive, a Fellow Member of the ACCA, with over 14 years of experience – seven years in the Big4, and six managing financial and transactional aspects in Wento, a private equity investment sold to Equinor, one of the world’s largest energy groups. Before joining Brand New Galaxy, he held the CFO and Board member position between 2019 and 2021 at The Heart, a company developing new digital ventures in cooperation with large corporate clients.

Witold has deep knowledge and strong skills in financial management, including planning, controlling and reporting, cash flow management and financing. He is keen on working with and developing teams in dynamically changing and challenging environments.

Joanna is an economist by education, graduating from Warsaw University of Life Sciences, with postgraduate studies in Psychology of Personnel Management at the University of Warsaw. In 2020, she completed a Masters of Labor Law.

For 20 years, she has been working in the advertising industry​​, supporting management boards and administration. For 15 years, she has been developing her competencies in HR and payroll.

Asia, as her friends call her, has worked with BNG for over three years. She built the teams she manages from scratch, developing them along with the growth of the holding, ensuring smooth operation of processes and procedures. Currently, her primary responsibility is providing full HR and payroll services for all companies within the group and their over 500 employees.

She is passionate about work and unafraid of challenges or special tasks that are often entrusted to her.
As part of the group, she coordinated the audit procedure for ISO 27001 certification, among others.
The most exciting challenge she has faced so far is coordinating the publication of the book "STORYTELLING: Narrative in Advertising and Business" by Saatchi & Saatchi.

Digital expert and enthusiast. Over 20 years of experience creating and developing comprehensive digital solutions for global clients like 3M, Bayer, GSK, Coca-Cola, Carlsberg, Visa, Mastercard, Heineken, BP, Toyota, Volvo, Finlandia, Carrefour, Lindt, Mars, Coty or Orange.

Co-founder, a Chief Client Officer at Brand New Galaxy. Building winning teams & culture. Driving BNG's growth, strengthening the cooperation with top global Clients and Partners (Stagwell Group) through top-quality customer experience & solutions. Transformation & digital expert. Brand New Galaxy management board member.

Previously, worked for Publicis Group (Chief Digital Officer), Saatchi & Saatchi IS (Executive Vice President), and Ogilvy & Mather (Chief Digital Officer). Jakub graduated from Informatics & Econometrics at the University of Łódź. Jury member of Effie and Media Trends awards. Proud dad of two amazing girls.

Beata as a Chief Performance & Capability Officer works with the Management team on operationalizing key transformation processes and supporting media scope offering revamp.

Beata is an experienced top-level manager known for transforming business processes in Coca-Cola, Starcom, Publicis Media, Media Impact and Ringier Axel Springer.

She has been involved in building the Polish advertising market since its inception and recognized as one of the 50 most influential women in advertising in Poland. Beata gained her experience working on the advertising agency/media house side, advertiser side and digital publisher side. Throughout her professional career she was an active member of the Association of Marketing Communication SAR, Effie Awards Organizing Committee, the chamber of the Marketing Director of the Year competition, and a member of the IAA board.

Outside of her professional achievements, Beata is a wife and mother, a vegetarian, and practices Ayurveda. She is also passionate about the development of equestrian sports.

Michał grew up in the 1990s and has been combining his digital & technological DNA with his humanistic nature ever since. First, he focused on online and integrated marketing before falling in love with E-commerce. Michał, an agency operations expert and global services architect, has had the unique opportunity to create and scale many innovative regional and global agency products, including several E-commerce hubs for top corporate clients in the past years. Between 2014 and 2017, he co-managed Saatchi & Saatchi IS, leading it to become the biggest, most innovative, and award-winning agency in Poland.

He is a co-founder of BNG, serves as Chief Commercial Officer on the Management Board, and was a first CEO of Pathfinder 23 (2017-2020), BNG's E-commerce agency that he helped grow from a 5-person start-up into an international agency of 250+ talents with a portfolio of global contracts, including Bayer, Coty, Procter & Gamble, 3M, and Lindt.

A management and marketing specialist by education, as well as a psychologist, Michał dedicated his studies to the psychological aspects of team management and the mechanics of customer behavior in digital marketing.

Joanna heads the legal department. She efficiently manages all legal processes of not only the holding itself but also its offices and entities.

Joanna boasts 20 years of international experience. Before joining BNG, she held the position of General Counsel at United Oilfield Services SA. She managed the legal department there, assisting in business activities of all units of the company, as well as creating and negotiating contracts with clients, advising on court disputes, and providing consultancy in the field of labor law.

Tomek has over 20 years of experience in advertising, communication, and brand sales support. He has been involved with advertising since the beginning of his career, having gained experience in GDP, Wide Open Interactive Agency and on the client-side – in Axel Springer Poland and Polsat TV.

Tomek co-headed a shopper marketing agency for the electronics market, later taking on the role of Strategic Manager at Interactive Solutions. His combined experience in digital and shopper areas has allowed Tomek to create a vision of brand services in the growing E-commerce sales channel. Tomek has worked for such brands as Braun, Gillette, Pampers, Oral B, Philips, Tide, 3M, Samsung, Microsoft, being present at 200 leading European and global E-retailers, including Amazon, Walmart, Boots, Ozon and Tesco, having delivered over 300 E-commerce toolkits & strategies. At Pathfinder 23, Tomek manages and develops Knowledge Hub, which consists of Business Intelligence & Data Engineering, Amazon Marketplaces & Strategy Teams, and all service teams, including Design, E-retail Operations, E-commerce digital assets delivery, and Transcreation.

Szymon is the Chief Growth Officer for E-commerce, being responsible for the growth across all E-commerce expertise within the group. Szymon has been working for over 15 years in advertising at independent and network agencies like Saatchi & Saatchi.

Szymon started his advertising journey in Berlin, Germany, where he gained traditional ATL experience. Later, he was the Client Lead for P&G EMEA at Interactive Solutions, an independent digital agency, which was acquired by the Publicis Groupe. Then, he became the Global E-commerce Lead at Saatchi & Saatchi, cooperating globally and regionally with P&G offices in Cincinnati, Geneva, and Singapore.
After leaving the agency, Szymon co-founded Pathfinder 23 – one of the biggest E-commerce agencies in Europe and part of Brand New Galaxy – and has been leading client relations there with brands such as P&G, Coty and MARS.

Adil launched Brand New Galaxy MEA in October 2020, which was in the middle of the pandemic. It tells a lot about his charisma.

Adil is a builder – of culture, teams, businesses, and brands. Before launching BNG in the Middle East, he was CEO of Saatchi & Saatchi MEA, driving growth (doubling the agency in 4 years), building a robust portfolio of clients, delivering great work, and creating a sense of pride in the workplace. Previously, he served as Managing Director of Y&R Dubai, where he built its global reputation for award-winning work and transformed it into a hothouse of great talent.

He considers himself fortunate to have had the opportunity to work with some of the world’s most iconic brands – Estee Lauder, Citibank, Colgate Palmolive, Ford, Land Rover, Jaguar, Virgin Atlantic, P&G, Cadillac, Kraft/Mondelez, Arla Foods, HSBC to name a few. And brands from the region that shaped their categories – Emaar, Almarai, Abu Dhabi Commercial Bank, Mashreq Bank, Dubai Tourism, and many more.

Adil is a father to a son, whom he has made it his life goal to teach new stuff, and a daughter that shares his passion for food, indulging him while running a growing dessert company.

Zubair S Siddiqui has been involved in the media industry for over 24 years. Initially, he worked at Starcom MediaVest, then spent 18 years at UM MENA. For the last 10 years, he was Managing Director at UM MENA in Dubai, scaling up the media house with international and regional clients including Reckitt Benckiser, Coca-Cola, L’Oreal, to name a few. During his tenure, UM MENA Dubai won numerous accolades, such as Dubai Lynx Media Agency of the Year and Effie’s title of the Most Effective Media House.

Nelson is a passionate about Driving Growth and Transformation in the Digital Landscape. With over 15 years of managerial experience at global FMCG leaders Procter & Gamble and Nestle, he brings a proven track record in delivering exceptional results across digital transformation, e-commerce development, and strategic leadership.

Nelson has established a legacy of driving global sales, web traffic and unaided brand awareness, increasing ROI through performance marketing strategies, and expanding e-commerce presence across 100+ countries.

As a hands-on leader, he thrives on autonomy and ownership, driving teams towards excellence while fostering a culture of innovation. His strategic acumen, combined with a strong foundation in marketing and finance, empowers him to fuel organizational growth and seize new business opportunities.

Marlena is a seasoned professional in the fast-paced realm of global e-commerce and digital marketing.

With a 13-year track record spanning E-commerce, Digital, TV and Print, she brings a multifaceted approach to delivering impactful outcomes for businesses.

Over the last several years, Marlena has adeptly navigated the ever-evolving landscape of the e-commerce industry. She's been guiding industry giants, including Coty, Mars, Royal Canin, Carlsberg, and others, through transformative global e-commerce initiatives, collaborating with stakeholders across the globe, particularly in Europe and North America.

A dedicated member of the BNG family since its inception. Marlena currently holds the position of VP in the Client Service department. In this capacity, she spearheads key agency-client relationships, propelling their global e-commerce success stories.

Outside the boardroom, Marlena is a passionate traveler, a proud mom to two feline companions, and a happy wife.

Darko has 15 years of experience in E-commerce in Europe and the Middle East. He has worked with clients across several industries, having been based in London and Poland. Prior to joining Brand New Galaxy, he was the Global E-commerce Lead at Publicis’ Global Commerce Leadership Team, where he focused on creating new products, acquiring clients, and expanding the E-commerce operations in MEA, LATAM & APAC regions.

He moved to the then newly-established Brand New Galaxy to take on the responsibility of Business Development and to successfully attract global brands to the company, having establishedi relations that last to-date. In the past year, he has mainly focused on increasing the range of services for the MEA region, which has led to opening the company’s office in Dubai.

Malwina is a highly motivated and energetic digital marketing practitioner and leader with over 15 years of experience in integrated digital projects and campaigns for global Clients and Brands gained in Agencies such as Publicis Group, K2, and others as well as Marketing & E-Commerce Director of two supplement brands awarded with a CMO of the year for sales and marketing in 2020/2021. 

From her first professional built her experience in advertising leading projects for clients like Coca-Cola, T-Mobile, Deichmann, Mondelez, Circle K, Discovery, McCormick and many others, quickly moving forward and integrating it with innovative tech solutions. In her last years in Publicis Group responsible for building a new stream for innovative Digital Media products sold to over 100 clients. Received multiple awards such as Effie, Mixx and for innovative solutions at Mobile Trends Festival. While leading brands as Marketing & E-commerce Director achieved a 3-digit boost in sales results with her team. Strongly believes in growing and coaching young talents, always sharing her best experience.

Kinga Barczewska-Pflanz has 12 years of experience in the IT world both on the IT and business sides. During that time, she has collected expertise in many roles starting from Software Tester and Customer Support through Business Analysis, Project Manager and Product Owner. She was a team leader in a small company, corporate environment, and growing startup. She has experience across the software production, pharmaceutical, finance, and e-commerce industries. Based on it, she combines and synthesizes different perspectives.

Piotr is a business-oriented creative with 20 years of experience in advertising. He was the youngest Executive Creative Director at Saatchi & Saatchi network, where he led the biggest digital department worldwide, focusing on regional projects for brands like P&G, Visa, T-Mobile, and Microsoft. Piotr earned Agency of The Year titles three times in a row and won numerous awards, including Gold in Cannes Lions. Before joining BNG, he worked as Executive Creative Director in Wunderman-Thomson Dubai with brands like the Dubai Government, Unilever, Ford, and Land Rover.

Magda is operations and process improvement professional with over 15 years of experience in advertising & marketing, focused on digital. Throughout her career she developed an ability to redefine goals, implement workflow best practices and improve processes to optimize business/campaigns performance.

Her skills have been honed in several services such as telecom telecommunications, consumer electronics, retail, finance, automotive, pharma, beauty and healthcare. She is people-oriented, passionate about empowering employees to reach their full potential. Also result-oriented, ready to meet business objectives despite multiple internal & external marketing challenges.

Robert Inglot is an accomplished professional with a track record of excellence in the digital industry. As the Associate Vice President, Robert brings over 15 years of invaluable experience to the table. Throughout his career, he has forged successful partnerships with renowned global brands, including Bayer, Coty, 3M, and Duracell, delivering outstanding results and establishing long-lasting relationships.

Robert's exceptional skills enable him to navigate complex digital and ecommerce projects with ease. His profound competencies in project management and account handling have consistently ensured seamless execution and client satisfaction. Not only does Robert possess an impressive portfolio of accomplishments, but he also possesses a motivating can-do attitude and team spirit that inspires those around him.

Brian is Data & Technology Director and Assembly Digital Commerce Management Board member. He has over 10 years of experience in the E-Commerce industry, where he has demonstrated expertise in leading and managing large analytical and technical teams. He is primarily focused on data-driven projects and developing innovative services that drive revenue growth and enhance client satisfaction. Brian has an established track record of leading large-scale projects for global Fortune 500 companies. He is passionate about working with people and nurturing their growth, which has enabled him to build strong, high-performing teams that consistently deliver superior results.

Piotr is an E-commerce passionate with over nine years of experience in driving E-business growth for the world's biggest CPG companies, including P&G, Mars, Coty, Bayer, and 3M. With his extensive expertise, Piotr excels at E-commerce transformation and brand building, helping brands unlock the full potential of E-commerce to effectively engage with consumers throughout the consumer journey.
He has been an integral part of Brand New Galaxy since day one. For six years, he successfully led the E-commerce Strategy department, built global, regional and local strategies for agency’s key Clients and played a pivotal role in shaping the agency's offerings and long-term development roadmap.

Currently, Piotr holds the position of Vice President responsible for Growth. He focuses on business development across entire Brand New Galaxy and Stagwell Network and provides strategic consultancy internally across the agency.
Piotr holds a Bachelor's degree in Finance and Accounting, a Master's degree in Psychology for Business, and a major in Human-Computer Interaction Design. This diverse educational background, combined with his extensive E-commerce experience, allows him to deliver value even on the most complex challenges.
Piotr's private life revolves around his wife and two daughters, as they are his greatest source of love, happiness, and motivation in life.

Daria is a veteran with an overall career span of almost ten years. Starting her professional journey in various Client Service & Project Management teams, she quickly gained valuable hands-on experience in digital & e-commerce. She has since leveraged her knowledge to develop some of best-in-class projects for global and local FMCG and OTC leaders such as Coty, Mars PetCare, and USP Zdrowie. Her ability to seamlessly navigate complex projects and deliver exceptional results has earned her a reputation as a valuable asset to any organization.

Daria’s profound industry knowledge has earned her the role of Product Development Director, responsible for the comprehensive support of in-house Data & Technology products. With a keen eye for detail and a passion for innovation, she is dedicated to delivering top-quality products that exceed customer expectations.

A UX designer from a bottom of her heart. For over 10 years successfully advocating for end users of various digital solutions across the globe. Always making sure that design decisions are align with business goals.

She gained experience in Saatchi& Saatchi IS , to join the Brand New Galaxy team from it’s day one.  Her mission was to build from scratch a UX Team and create the user centric design culture by  making the UX an intrinsic part of the BNG scope.

Her deep knowledge of UX processes, understanding of business requirements and solid experience in the industry lets her lead a  team with a proven track record of creating valuable product for both – end users and BNGs Clients such as Bayer, COTY, Master Card, Lindt, BAT and MedTech solutions.

At her work she pays attention to utility, usability, and inclusivity of projects. Interested in quality experiences. Everything in life can be one.

Jakub is Design Director with over 10 years of experience in advertising. He has been involved with designing since the beginning of his career, having gained experience in agencies such as Saatchi & Saatchi, Dentsu, BBDO, working on projects in the field of E-commerce, Digital, Web Design.

Before joining BNG, he held the position of Senior Graphic Designer, among others. Jakub has worked for a broad portfolio of top-tier global brands, such as P&G, Duracell, MARS, Microsoft and many more.

At Brand New Galaxy, Jakub is responsible development of a team specialized in E-commerce & Digital Design. He has deep knowledge and strong skills in design, team building, planning and process optimization. He is developing teams and talents in dynamically changing and challenging environments. He likes to combine usability with good design.

Aleksandra is a journalist and specialist in social communication by education. She entered the digital world over a decade ago and she took her first steps as a copywriter. 

Later, she worked as a Digital Producer on large iMedia campaigns and global toolkits projects for clients such as Procter&Gamble, Toyota, Duracell or GSK, ensuring the highest quality of the assets and process.

She has completed successful projects and managed multiple projects simultaneously to tight deadlines. Ola is also great at leading a team, teaching her efficient and organized style of work.

Adam Stam is a graphic designer with over 15 years of experience working in the advertising and technology industries. For the past 5 years, he has been managing the Design department at Brand New Galaxy (originally as part of the Spacecamp agency), executing a wide range of projects for BNG's global clients. 

Previously, as an Art Director at Saatchi & Saatchi IS, he led graphic design work on large web projects in collaboration with various offices in the network. His particular interests lie in web and UI design, and he strives to ensure that his team's projects not only look great but also achieve their business goals effectively. 

He has completed dozens of international and regional digital and communication projects, including those introducing new services and products. Over the past decade, he has worked with brands from various industries such as Pharma (Bayer, Polpharma, GSK, Novartis), Finance (Mastercard, Santander, Credit-Agricole, ADCB Bank), Retail (Żabka, Selgros, Jeronimo Martins, IKEA), Beauty (P&G: Old Spice, Gillette, Blend-a-Med, Head&Shoulders; COTY: Wella, Bourjois), Telecom (T-mobile, Heyah), NGO (Kasisi Foundation, Dobra Fabryka), Consumer electronics (Legrand, Duracell), and Tobacco (British American Tobacco). 

The projects he has worked on have been nominated and awarded in competitions such as Effie, KTR, and Media Trends Awards.

With close to two decades in the IT industry, Dawid has earned experience across diverse sectors and technologies, serving clients from Poland, Germany, the UK, and the USA.

Throughout his career, he has transitioned through various roles, from a programmer to an architect, team leader, and manager. He has been associated with the e-commerce sector and BNG for over 6 years.

Currently, Dawid is leading software development at Synthrone and is actively engaged in other web development initiatives.

Janina is a social media enthusiast with a passion for the ever-evolving digital landscape. She has been actively involved in this field since the start of her career and has been associated with BNG since 2018, where she leads a dynamic team and oversees social media competencies within the agency's structure.

Over the years, she has gained extensive experience in various social projects, with a particular focus on paid social planning and buying. Her experience spans supporting clients at the local, regional, and global levels.

In 2020, Janina was certified as a Meta Media Buying Professional. Prior to joining BNG, she worked at Publicis Group - Performics as a Paid Social Planner. Janina graduated from the Koźmiński University with a degree in Management in Virtual Environment.